Philosophy
IDR believes in a partnership with it's Clients. Our goal is to provide a profitable and focused shopping experience for the Client's customers. From web design and e-commerce to branding to software integration and sales analysis, Internet Direct Response, Inc. is dedicated to turning your product or service into a successful and profitable campaign by being a complete e-business turn-key solution.

We handle a variety of clients and products from nutraceuticals to law firms. No matter what industry you are a part of, IDR can help make your Internet presence as effective as possible.

Tom Broderick, President
A graduate of the prestigious Cox School of Business at Southern Methodist University, with over 35 years of marketing experience.

An expert in the wholesale/retail field with broad-based management experience in consumer-packaged goods. Tom developed the most successful One Hour Photo Operation in the World with US sites numbering over 35,000. In addition, Tom was responsible for Kodak's in-store execution in the Western US, generating over $3/4billion in revenue. After 25 years with Kodak, Tom returned home to Dallas, Tx. where he expanded his internet sales and marketing background with the formation of IDR.

Tom has produced millions of dollars in revenue for IDR clients. He is an expert in all facets of internet marketing including web campaign development and management, affiliate marketing, pay-per-click management, email campaigns, and 3rd party upsales. Intense internet experience working with highly successful direct response marketers, Tom works one on one with clients to design sales programs and strategies.

World-Class Web Design Team
Our business is not creating or building corporate websites. We build sites that sell products. For that reason, we do not hire typical web designers. Each of our designers, in addition to mastering the art of design and the technical aspects of the latest software, are seasoned with several years of e-commerce and business related site development before we assign them to an IDR Client. We choose our talent from a pool of the best designers across the United States that are trained and experienced in gaining a response from the visitor. If that is what you are looking for, IDR can deliver.

Information Technology On-Staff
IDR has the best database design and management talent skilled in the latest coding methods. Coupled with our knowledge of e-commerce and the needs of our Clients, we have developed the most effective online selling system available. At IDR, no "off-the-shelf" shopping cart here! IDR has built a custom e-commerce shopping cart and reporting system. In order to drive the highest order revenue, highest close rates, tightest data security and concise marketing information, we implemented a simple to use checkout process that incorporates a sophisticated upsales path that is automatically customized to the purchase behavior of the customer. Part of our success is the look and feel of the dynamically driven checkout page and the upsale pages used in the cart. When a customer moves from the website to the shopping cart, the look and feel of the site is maintained. Logos, colors and backgrounds match the trade dress of the website. Also, no memberships to join and no hurdles to jump over before they check out. Elegant in it's design and simple to use.

IDR handles all aspects of order capture and order file generation. We have custom API integrations with many fulfillment centers and can also provide a login through our customer management system where files may be securely downloaded for import. If custom programming is required, we are able to handle it.

Our reporting is also state of the art and in real time. When you receive an order, you see it immediately in our system along with valuable information about the customers that purchased. Our information may surprise you and you may learn new attributes of your product, simply based on our reporting and analysis.

Sales Team
Our sales staff speaks your language and understands the unique challenges the direct response market presents. Chances are, they've dealt with a product similar to yours and know exactly how to take that product to new heights. Simply put, our sales force gets just as excited about your product as you do. Give us a call or send us an email to discuss how we can help you sell your product to the online direct response market.

Christopher Robbins, National Sales Director, email/crobbins@4idr.com, tele 207-347-1711

Employment
We are currently looking for qualified individuals in the following areas:

Web Design with proven success in driving online business.

Please send your resumes to: tbroderick@internet-direct-response.com.