Internet Direct Response is an experienced results-driven marketing company, that provides a number of online marketing solutions. By utilizing IDR's artistic creativity and superior technology, our clients benefit from increases in traffic, sales and profitability. All of our marketing and design services are created to be interactive with each other, and beneficial to our clients' product goals.

Internet Direct Response, Inc. provides our clients with high quality and extremely unique website design and development services. Not only do our professional designers have our client's brand and business goals in mind while developing their site, but they are also focusing on ways to immediately drive positive ROI results when the website goes live.

Our designers and programmers have had an amazing opportunity to work the majority of their careers in the Direct Response Internet market. This gives IDR an amazing advantage over other marketing firms, that allows us to use our vast experience to help your product become the dominant brand in its market. Prescription drugs, herbal supplements, exercise equipment, topical creams, and professional services are just some of the areas that we have experience in. Chances are that someone in our firm has first hand knowledge marketing or design experience in your market.

The majority of our clients utilize IDR's proprietary e-commerce system to process their Internet orders. IDR's programmers extensively researched all of the different options and methods available and then created our own e-commerce shopping cart and reporting system to capture the order information as effectively as possible with as little interaction form the consumer as possible..

Working side by side with our Internet marketing team, our developers are constantly making updates based on visitor traffic and buying patterns on individual websites. Our regular testing and analysis, enables IDR to maximize each website's ease of use which in turn increases profitability.

Conversion rate (number of orders / number of website visitors) is an important website metric to track. Lots of Internet marketing companies can drive traffic to a website, but none of them can convert traffic into paying visitors like IDR does. Our conversion rates are consistently at the top of the industry according to a well respected 3rd-party website.

Pay Per Click or PPC management is a very important part to a successful Internet campaign. A PPC account lets a person bid on a specific term in one of the major search engines so their listing shows up at the top in the the Sponsored section. Each time a visitor clicks on a Sponsored PPC listing, the owner is charged a small fee. While anyone can setup an account with one of the PPC services, how effectively will they be able to track the profitability of their spending? At IDR we have perfected this complex task after many years of experience.

Our account managers watch our client's campaign at the keyword level to ensure that each keyword is maximizing its profitability. We prefer to manage our accounts manually rather that using an automated software program to do the bidding for us. This allows us to gain insight into our competitors bidding strategies and exploit them to our client's advantage.

IDR extensive knowledge and experience with Pay Per Click management has allowed it to receive an Ambassador level status with Yahoo. This designation is reserved only for high-performing search engine marketers (SEM's) agencies like Internet Direct Response, Inc. To read more about our Ambassador status, please click here.

Along with Yahoo's Ambassador program, IDR has also been fortunate enough to achieve the Qualified Professional level with Google. This program is reserved for firms that maintain extensive in-depth knowledge of the Google AdWords software. To read more about our Professional status, please click here.

Search Engine Optimization or SEO for short, is the process of developing and promoting a website to improve its ranking in the search engine listings. At IDR we only use "white hat" SEO methods to achieve high website rankings. These methods or techniques are usually standard practices that are endorsed by the search engines.

Search Engine Optimization generally focuses on the organic or free results that are located below the Pay Per Click (PPC) ads. This practice allows a website to be shown for a wide variety of terms or keywords in the search engine results pages (SERP's) for free.

IDR has achieved top ranking for many competitive terms on a variety of topics. While SEO is not an exact science and it does take patience to build a quality site properly, the results are well worth the effort that is required to properly optimize and manage a website.

While the Internet Direct Response, Inc. team has become leaders in creative design, search engine marketing, and e-commerce, the most important and valuable service that we offer is our sales and marketing analysis. Over the past few years we have developed a completely proprietary system that allows our clients to see in real-time how well their internet campaign is performing.

Our web-based system is completely integrated with the Pay Per Click programs we utilize so we can accurately report to a client how profitable a given website is for any time period. Other metrics such as average revenue per order, demographic / geographic customer profiles, and more are also available.

Understanding all of these important metrics and how they affect our client's internet campaign allows IDR to drive sales with the necessary knowledge to make important marketing decisions.

Our Client Management System or what we call the "Tool" is a secure ROI analyzer where our clients can view their web site traffic, orders, conversion rate, pay-per-click data, cost of goods, and much, much more. We are able to feed this proprietary software tons of information that will allow you to analyze your Internet campaign. With the "Tool" you can see where your orders are coming from, what terms people are using to find and purchase your products and you can even test what direct response media is driving your sales, right down to the specific magazine ad or radio station.

In addition to providing you all the sales analysis you will ever need, this is also a secure area where you can upload your orders to your shipping department. We interface with any shipping software and any merchant account. If you would like to not do real time credit card processing, we can also facilitate these requests. We are PCI compliant, so we follow the required standards of all the major credit cards.

Finally, you can use our Task Manager, which is inside the the Client Management System, to manage your business and your Internet campaign work flow. Simply create tasks for IDR or for anyone on your staff, you can assign tasks, timelines, and archive this task for a later date. Now there will be no more "Passing the Buck" there will be a archived electronic report of the due date, the individual responsible for task completion and what that task was.

Email Marketing is an important direct marketing method to stay in contact with our client's customer base through the use of electronic mail (email). IDR has the capability to send out and track the effectiveness of various types of emails for our clients on a regular basis. These emails can be used for customer service follow-up, promoting a new product, monthly newsletter, or any other information our clients would like to share with their customers.

Internet Direct Response, Inc. does not condone SPAM (unsolicited email) in any fashion. We only send email out to customers who order through our websites or are given to us in a double opt-in list. IDR also has the capability of converting a client's existing customer shipping list to an email list through the use of a unique database query program.

Affiliate marketing is a very popular and profitable business model that allows our clients to promote their websites on 3rd party affiliate sites. The affiliate is typically paid a commission on a pay for performance model whenever an action or a lead is completed. Since payment is not due until the action is completed, the client knows exactly what their cost will be for each order. Typically the affiliate is paid a commission of 15-30% of the sale.

IDR personally manages its affiliate marketing service through an affiliate network called Cash Winds. This program allows new IDR clients to have access to an existing pool of affiliates to promote their products. Since we are in complete control, IDR can limit who is allowed to be an affiliate, and where those affiliates can advertise. This ensures that only the best websites will be promoting our clients.

Internet Direct Response, Inc. has designers on staff who are proficient in 3D modeling and animation. This process can be used in a variety of situations such as: walking a user through a complex demonstration, displaying a product from 360 degrees, creating short web commercials. IDR has the capability to design everything from a static 3d-image to complete 30 frames per second animation movies.

The demo shown here is of the IFS Modular Conveyor System. IDR created this video so IFS's potential customers could have a better understanding of how their powder coating machinery works. After the video was added to IFS website, they received an immediate surge in sales inquiries.

Eye-catching product design is crucial to grabbing your customer's attention especially in retail or Direct Response situations. The IDR design team has worked on a number of successful projects that actively overcome the brain's logical left side and engage the brain's central pleasure center that is responsible for good feelings such as shopping.

The main objective of product design is to educate the customer about the product, and get them excited enough to purchase it. Sometimes all that separates you from your competitor is how you effectively you can present your product.

One of the most difficult processes is generating the correct content for your web site. Also generating enough content for your web site. IDR specializes in creating content that will drive sales and improve your web site rankings. We also are one of the few companies that can assist you in making your content legal and preventing you from experiencing legal action from a variety of federal and state run agencies.

We stream line the web site to maintain the packaging and branding that you have envisioned and began when you initially created your product or service. This is critical for a campaign to be successful, so when a customer comes to your site, it automatically recognizes your product and the overall branding of colors, logo and packaging.

IDR provides website hosting as a completely free benefit to its clients. Our data center is located at the Dallas Info Mart which boasts over 1.6 million square feet of data center capable space, more than 16 telecom switch sites and access to more than a dozen fiber optic networks. Multiple levels of security access are required to gain entry to the data center. Highly trained security staffs patrol both the interior and exterior premises 24 hours a day ensuring the facility is extremely secure. The Info Mart provides Hospital-grade electrical power supplied by 3 independent Texas Utility station feeds and six in-building transformer substations. And redundant cooling and fire suppression are in place to ensure maximum up-time availability.

All servers are monitored 24/7 and our host's Cisco network is under constant scrutiny from their highly skilled staff to ensure peak performance and maximum security at all times. For Internet connectivity, we currently utilize four (4) Gigabit Ethernet connections from multiple providers which terminate in the data center. Distributed Denial of Service (DDos) mitigation and multiple levels of firewall protection and load balancing are available to keep your data flowing smoothly and securely.

Internet Direct Response provides secure domain registration to all of its clients as a free service. IDR will purchase domains in our client's name and manage the registry information for as long as they are a client. Even though IDR will be the one who purchases the URL, it is owned by our client independently of our relationship with them. While this option is not necessary to be a client, it does allow us to make any necessary server updates faster. If a client feels that they would rather be in control of the domain registry, we can work with them to have the URL pointed correctly to our server.